Ken Ashley is an Executive Director at Cushman & Wakefield and has spent the last 30 years helping businesses translate strategy into real estate decisions.
He is a top 1% producer nationally and holds SIOR, CCIM, and MCR designations- credentials earned by fewer than 1% of practitioners in the industry.
But Ken’s real legacy isn’t the deals he’s closed.
It’s the people he’s helped.
Over the course of his career, Ken has written thousands of real-world “prescriptions” for people trying to break into commercial real estate brokerage.
Each prescription was specific.
Six to eight actions.
Signed. Dated. Delivered with one instruction:
“Call me in 90 days.”
Most people didn’t follow through.
The ones who did built careers.
Ken noticed patterns – what worked, what didn’t, and why effort alone wasn’t enough. Those patterns became systems. Those systems became a framework. And that framework eventually became The Prescription.
In 2020, Ken founded CREi (Commercial Real Estate Influencers) a community built to help brokers adapt to a changing industry by leveraging modern tools, social media, and intentional relationship-building.
CREi isn’t about shortcuts.
It’s about:
Access
Execution
Accountability
Through CREi, Ken has taught and mentored thousands of aspiring and early-career brokers, helping them:
Get hired
Get meetings
Build confidence
Gain real traction
Many of the systems taught inside CREi are now written down, clearly, honestly, and without fluff in The Prescription.
Too many capable people fail not because they lack intelligence or work ethic but because they never learn:
How access actually works
How relationships are built at a professional level
How to recover from rejection without stalling out
How effort compounds when it’s applied correctly
Ken wrote The Prescription to put those systems in one place, so fewer people have to learn them the hard way.
Ken lives in Atlanta with his wife Karen, their four kids, and two lazy pugs.
He believes in what he calls “paying your civic rent”, the idea that success carries an obligation to give back, teach, and open doors for others.
The Prescription is part of that belief.
It’s not a memoir.
It’s not motivation.
It’s a field guide for people who want to build something real.
Questions or press inquiries:
info@theprescriptionbook.com
© Ashley Publishing LLC. All rights reserved.
See the exact systems used to break into commercial real estate
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